Bibliographic citations
Rivas, C., (2018). Posicionamiento de la marca k-fecito y su influencia en el nivel de ventas en la empresa corporacion de productores café Peru S.A.C, Lima, 2017 [Tesis, Universidad Inca Garcilaso de la Vega]. https://hdl.handle.net/20.500.11818/3174
Rivas, C., Posicionamiento de la marca k-fecito y su influencia en el nivel de ventas en la empresa corporacion de productores café Peru S.A.C, Lima, 2017 [Tesis]. : Universidad Inca Garcilaso de la Vega; 2018. https://hdl.handle.net/20.500.11818/3174
@misc{renati/1410711,
title = "Posicionamiento de la marca k-fecito y su influencia en el nivel de ventas en la empresa corporacion de productores café Peru S.A.C, Lima, 2017",
author = "Rivas Peña, Cesar",
publisher = "Universidad Inca Garcilaso de la Vega",
year = "2018"
}
The population of the investigation was constituted by 20 workers of the company, and 361 consumers captured randomly, the sample was determined in a probabilistic way obtaining a result of 381 people. To collect the data regarding the behavior of the variables, commercial planning for K-fecito positioning and sales level, the survey was chosen as a data collection technique and two questionnaires were used as a data collection instrument for 9 items with a Likert rating scale. For the analysis of results, the coding and tabulation of the information was used. Once the information was tabulated and ordered, it was subjected to an analysis process. The results are presented by tables and graphs.
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