Bibliographic citations
Molina, M., (2024). Estrategia de marketing en el turismo escolar para fortalecer la identidad cultural, en alumnos de nivel secundario, 2024 [Universidad Privada Norbert Wiener]. https://hdl.handle.net/20.500.13053/12363
Molina, M., Estrategia de marketing en el turismo escolar para fortalecer la identidad cultural, en alumnos de nivel secundario, 2024 []. PE: Universidad Privada Norbert Wiener; 2024. https://hdl.handle.net/20.500.13053/12363
@misc{renati/1380755,
title = "Estrategia de marketing en el turismo escolar para fortalecer la identidad cultural, en alumnos de nivel secundario, 2024",
author = "Molina Aguilar, Milagros Lourdes",
publisher = "Universidad Privada Norbert Wiener",
year = "2024"
}
This research aims to highlight the relationship between school tourism and cultural identity among secondary school students. School tourism serves as a tool to strengthen students' cultural and social recognition. Considering that students are the next generation of the future, it is crucial to focus on them to preserve cultural heritage by enhancing their cultural identity. This enables students to connect with their own culture, promote it, and preserve it. Additionally, a marketing plan was developed for an agency that provides school tourism services, aiming to evaluate its profitability and expand its reach to the target audience. The method employed was analytical, deductive, and hypothetical-deductive, with the objective of examining the association between the variables. The study utilized a quantitative approach, was of an applied basic type, featured a non-experimental cross-sectional design, and had a correlational scope. The main results of the research indicate that Spearman's Rho correlation coefficient is 0.734, reflecting a good and positive correlation between the variables. This confirms the research hypothesis and rejects the null hypothesis. The primary conclusion of the study is that the main objective was achieved, and a relationship exists between the variables.
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