Bibliographic citations
Calle, M., (2024). Propuesta de estrategias de marketing digital para mejorar la fidelización de clientes en la empresa Cluster - CEO & Founder - 2023 [Universidad Privada Norbert Wiener]. https://hdl.handle.net/20.500.13053/12361
Calle, M., Propuesta de estrategias de marketing digital para mejorar la fidelización de clientes en la empresa Cluster - CEO & Founder - 2023 []. PE: Universidad Privada Norbert Wiener; 2024. https://hdl.handle.net/20.500.13053/12361
@misc{renati/1374071,
title = "Propuesta de estrategias de marketing digital para mejorar la fidelización de clientes en la empresa Cluster - CEO & Founder - 2023",
author = "Calle Castillo, Mariella",
publisher = "Universidad Privada Norbert Wiener",
year = "2024"
}
This study aims to present a proposal for digital marketing strategies to improve customer loyalty at the company Cluster - CEO & Founder – 2023. As part of the research process, digital marketing theory was considered to enhance customer loyalty strategies at Cluster. To define the root of the problem, a categorization matrix was developed to measure the magnitude of the current situation and assess the outcomes of applying the proposed strategies, such as Mailing and CRM, to improve the current state of customer loyalty using a flowchart tool. It is also concluded that the restructuring process should continue to acquire CRM software, enabling the implementation of new customer loyalty strategies at Cluster. Continuous monitoring of the development of Mailing strategies for customer loyalty at the company is recommended.
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