Bibliographic citations
Carlos, B., (2025). Valoración de los contenidos digitales y el posicionamiento de SINOMAQ SAC. según los seguidores de Facebook, distrito de Lima, 2023 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/56851
Carlos, B., Valoración de los contenidos digitales y el posicionamiento de SINOMAQ SAC. según los seguidores de Facebook, distrito de Lima, 2023 [Tesis]. PE: Universidad Privada Antenor Orrego; 2025. https://hdl.handle.net/20.500.12759/56851
@misc{renati/1361188,
title = "Valoración de los contenidos digitales y el posicionamiento de SINOMAQ SAC. según los seguidores de Facebook, distrito de Lima, 2023",
author = "Carlos Santa Cruz, Brigitte",
publisher = "Universidad Privada Antenor Orrego",
year = "2025"
}
The main objective of this research is to determine the relationship between digital content and the positioning of the company SINOMAQ SAC by its followers of its Facebook page during the year 2023. To develop this work, a quantitative methodology, through the application of the survey technique, since the official instrument was a questionnaire for each of the research variables. For this, a total sample of 365 people was recorded, who met the basic inclusion criterion of being Facebook followers of the aforementioned page. It was obtained that, after measuring each of the variables, the correlation between the assessment of the digital content of the Facebook platform and the positioning of the SINOMAQ brand by its followers of the aforementioned social network is not significant, therefore , the general hypothesis was rejected and the alternative hypothesis was accepted, since a significance level greater than 0.05 was obtained
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