Bibliographic citations
Adrianzen, Montejo, D. (2023). Perfil de los lectores que residen en Piura y consumen los medios digitales El Tiempo y La Hora, 2022 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/16291
Adrianzen, Montejo, D. Perfil de los lectores que residen en Piura y consumen los medios digitales El Tiempo y La Hora, 2022 [Tesis]. PE: Universidad Privada Antenor Orrego; 2023. https://hdl.handle.net/20.500.12759/16291
@misc{renati/1359923,
title = "Perfil de los lectores que residen en Piura y consumen los medios digitales El Tiempo y La Hora, 2022",
author = "Montejo Atiaja, Debbie Lisbet",
publisher = "Universidad Privada Antenor Orrego",
year = "2023"
}
This research analyzes and describes the characteristics of the consumers of the digital media La Hora and El Tiempo, media with a long history and tradition in the Piura region. For this, a non-experimental research design with a quantitative approach was used. The study population was made up of consumers who use the Internet, digital platforms and, preferably, consume digital media in general, comprising a total of 384 people from the entire Piurana region. An instrument validated by 3 experts was used, thus determining a survey of 13 questions. The results obtained in this investigation described the reference of ideal characteristics to create a digital medium or adapt to one, since we analyzed the traits of the cyberjournalism consumer, the formats they prefer and the topics they prioritize when finding a digital newscast. It was concluded that readers residing in Piura and who consume the digital media El Tiempo and La Hora largely prefer topics related to politics, sports and police, through formats such as live broadcasts and photonews.
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