Bibliographic citations
Delgado, M., (2021). Comunicación interna e identidad corporativa de los trabajadores de la gerencia de administración del gobierno regional la Libertad, 2021 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/8377
Delgado, M., Comunicación interna e identidad corporativa de los trabajadores de la gerencia de administración del gobierno regional la Libertad, 2021 [Tesis]. PE: Universidad Privada Antenor Orrego; 2021. https://hdl.handle.net/20.500.12759/8377
@misc{renati/1358424,
title = "Comunicación interna e identidad corporativa de los trabajadores de la gerencia de administración del gobierno regional la Libertad, 2021",
author = "Delgado Castillo, Mónica Luz",
publisher = "Universidad Privada Antenor Orrego",
year = "2021"
}
The purpose of the present study was to determine the relationship between internal communication and the corporate identity of the workers of the Administration Management of the La Libertad Regional Government, 2021. The study population was made up of 223 workers who belong to the aforementioned management. The design used was correlational. The instrument used for data collection was a virtual questionnaire made up of 45 closed questions. The research conclusions indicate that workers value internal communication and corporate identity at a strong level, however, they show little sense of belonging to the organization, because the means by which the message arrives is not always the more appropriate, likewise, it is considered that communication tools and strategies should be designed according to the needs of the worker and what you want to communicate. Therefore, the hypothesis is accepted because the results show that there is a positive and significant relationship between internal communication and corporate identity.
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