Bibliographic citations
Angulo, K., (2022). La omnicanalidad y su influencia en la satisfacción de los clientes de la financiera CrediScotia del distrito de Chepén, 2021 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/9929
Angulo, K., La omnicanalidad y su influencia en la satisfacción de los clientes de la financiera CrediScotia del distrito de Chepén, 2021 [Tesis]. PE: Universidad Privada Antenor Orrego; 2022. https://hdl.handle.net/20.500.12759/9929
@misc{renati/1355739,
title = "La omnicanalidad y su influencia en la satisfacción de los clientes de la financiera CrediScotia del distrito de Chepén, 2021",
author = "Angulo Linares, Karol Julissa",
publisher = "Universidad Privada Antenor Orrego",
year = "2022"
}
The main objective of this study was to determine the influence of omnichannel and customer satisfaction of the financial institution CrediScotia in the district of Chepén 2021. A total of 377 customers. The type of research used was descriptive correlational, likewise, the technique to collect the necessary data was a survey, made up of an 8-question questionnaire to evaluate omnichannel and a 5-item questionnaire to evaluate customer satisfaction. The most important conclusions of this research indicate that Omnichannel has a significant influence on Customer Satisfaction of the financial institution CrediScotia, in the district of Chepén, observing that the value of the Pearson coefficient is 0.738; presenting a moderate, positive connection and the value of significance calculated (0.000) was lower than that formulated (0.01), appreciating a significant connection. This tells us that, if we properly implement omnichannel, then the level of customer satisfaction of the financial company will increase.
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