Bibliographic citations
Alfaro, S., Rodríguez, M. (2024). Endomarketing y compromiso organizacional de los docentes de la I. E. Francisco Lizarzaburu del distrito El Porvenir 2021 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/43751
Alfaro, S., Rodríguez, M. Endomarketing y compromiso organizacional de los docentes de la I. E. Francisco Lizarzaburu del distrito El Porvenir 2021 [Tesis]. PE: Universidad Privada Antenor Orrego; 2024. https://hdl.handle.net/20.500.12759/43751
@misc{renati/1353591,
title = "Endomarketing y compromiso organizacional de los docentes de la I. E. Francisco Lizarzaburu del distrito El Porvenir 2021",
author = "Rodríguez Cruzalegui, Miluska Joseline",
publisher = "Universidad Privada Antenor Orrego",
year = "2024"
}
The present research its objective was to determine the relationship between endomarketing and organizational commitment in I.E. Francisco Lizarzaburu of Porvenir distric in 2021. The study was conducted through a non-experimental quantitative approach with a descriptive correlational design of cross-sectional cut. A 25-item questionnaire was used as a data collection instrument, which was validated using Cronbach's alpha coefficient (0.826), and the validity of the instruments was determined by 3 experts specialized in the subject. This was used to analyze a sample of 105 teachers of I.E. Francisco Lizarzaburu of Trujillo during the year 2021, with a confidence level of 95% and a sampling error of 5%. Its main conclusion was that the degree of relationship is 0.000 between endomarketing and organizational commitment in I.E. Francisco Lizarzaburu Trujillo, 2021; the variables being thus qualified as a positive correlation; for which the Chisquare test was used and thus the hypothesis was tested
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