Bibliographic citations
Naquiche, N., (2021). La reputación corporativa y su relación con el comportamiento pro ambiental de las empresas de telefonía móvil en los jóvenes universitarios de la ciudad de Piura, año 2020 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/8201
Naquiche, N., La reputación corporativa y su relación con el comportamiento pro ambiental de las empresas de telefonía móvil en los jóvenes universitarios de la ciudad de Piura, año 2020 [Tesis]. PE: Universidad Privada Antenor Orrego; 2021. https://hdl.handle.net/20.500.12759/8201
@misc{renati/1352508,
title = "La reputación corporativa y su relación con el comportamiento pro ambiental de las empresas de telefonía móvil en los jóvenes universitarios de la ciudad de Piura, año 2020",
author = "Naquiche Chuyes, Nestor David",
publisher = "Universidad Privada Antenor Orrego",
year = "2021"
}
This research work has been carried out in order to determine the relationship between corporate reputation and the pro-environmental behavior of mobile phone companies in young university students in the city of Piura, year 2020; to respond to the problem formulated for the research, which was: Is corporate reputation related to the pro-environmental behavior of mobile phone companies in young university students in the city of Piura, year 2020? As a hypothesis it was had to: Corporate reputation is significantly related to the pro-environmental behavior of mobile phone companies in young university students in the city of Piura, year 2019. The population was made up of young Piura university students from private universities and from the National University of Piura, enrolled in the 2020 - II semester, from which a sample of 382 students was obtained. The type of research used was applied and the level of research was correlational. The conclusion reached was: Corporate reputation is strongly, directly and significantly related to the pro-environmental behavior of mobile phone companies in young university students in the city of Piura, year 2020, according to the result of Spearman's Rho statistical test (R = 0.927).
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