Bibliographic citations
Huarcaya, D., Mosquera, Z. (2017). Estrategias de marketing mix digital para incrementar las ventas de la Microempresa Claudia Caballero - Catering en el distrito de Trujillo 2017 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/3474
Huarcaya, D., Mosquera, Z. Estrategias de marketing mix digital para incrementar las ventas de la Microempresa Claudia Caballero - Catering en el distrito de Trujillo 2017 [Tesis]. PE: Universidad Privada Antenor Orrego; 2017. https://hdl.handle.net/20.500.12759/3474
@misc{renati/1350702,
title = "Estrategias de marketing mix digital para incrementar las ventas de la Microempresa Claudia Caballero - Catering en el distrito de Trujillo 2017",
author = "Mosquera Medina, Zulmira",
publisher = "Universidad Privada Antenor Orrego",
year = "2017"
}
The present investigation aimed to determine if the application of digital marketing mix strategies positively influences the increase in sales of the microenterprise Claudia Caballero-Catering, Trujillo 2017. The problem was focused in the following way: How will the digital marketing mix strategies increase the sales of the Claudia Caballero - Catering microenterprise in the district of Trujillo, 2017? For that, the longitudinal design of a single group was used, with observations before and after the stimulus was applied, using as techniques the survey. It used as a population the average monthly number of clients that the company has, obtaining as sample 20 clients for the investigation. The results of the research have allowed us to know that the company used digital marketing strategies mix empirically achieving a regular influence on the increase in sales, this being very little for company objectives. However after applying the new strategies of marketing digital mix, it was evident that these influenced positively the increase of sales thus creating a positive trend. Therefore, it was concluded that the application of digital marketing mix strategies positively influences the sales increase of the microenterprise Claudia Caballero - Catering.
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