Bibliographic citations
Diaz, L., Horna, J. (2017). Percepción de la población urbana trujillana hacia las políticas de responsabilidad social corporativa caso: Telefónica del Perú S.A.A., año 2016 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/2987
Diaz, L., Horna, J. Percepción de la población urbana trujillana hacia las políticas de responsabilidad social corporativa caso: Telefónica del Perú S.A.A., año 2016 [Tesis]. PE: Universidad Privada Antenor Orrego; 2017. https://hdl.handle.net/20.500.12759/2987
@misc{renati/1350491,
title = "Percepción de la población urbana trujillana hacia las políticas de responsabilidad social corporativa caso: Telefónica del Perú S.A.A., año 2016",
author = "Horna Miranda, Julio Elias",
publisher = "Universidad Privada Antenor Orrego",
year = "2017"
}
The present study was carried out with the purpose of determining the perception that the Trujillo users of Telefónica del Perú S.A.A. In relation to corporate social responsibility. The problem that was posed was: How do the Telefónica del Perú corporate social responsibility policies perceive the inhabitants of Trujillo in the year 2016? And it was hypothesized: The urban population of Trujillo perceives the policies of corporate social responsibility of the company Telefónica S.A.A. As appropriate and favorable to society. Specific objectives include: Describe the current situation of the Telefónica company, analyze its corporate social responsibility programs in relation to its users, measure the population's perception of the company's CSR policies Telefónica del Perú SAA The population subject To the present study were the inhabitants of the city of Trujillo, taking as sample 380 inhabitants of different sexes. The research design used is non-experimental - transverse ““from a single box; In terms of techniques and instruments of data collection, the survey and the interview were used. The conclusion reached is that the urban population of Trujillo does not perceive the policies of corporate social responsibility of the company Telefónica S.A.A. As appropriate and favorable to society.
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