Bibliographic citations
Delgado, L., Hinostroza, L. (2014). Estrategia de comunicación integrada de marketing para mitigar la contaminación acústica en la ciudad de Trujillo [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/359
Delgado, L., Hinostroza, L. Estrategia de comunicación integrada de marketing para mitigar la contaminación acústica en la ciudad de Trujillo [Tesis]. PE: Universidad Privada Antenor Orrego; 2014. https://hdl.handle.net/20.500.12759/359
@misc{renati/1347362,
title = "Estrategia de comunicación integrada de marketing para mitigar la contaminación acústica en la ciudad de Trujillo",
author = "Hinostroza Campos, Liliana Elizabeth",
publisher = "Universidad Privada Antenor Orrego",
year = "2014"
}
The present research work was to propose strategies of integrated marketing communications to mitigate noise pollution in the city of Trujillo. For this, joint research was used: qualitative and quantitative taking an instrument survey (CAP), interview, focus group, the groups involved are drivers and conductors of urban public transport, the implementation of the survey was conducted according to the public to drivers 39 questions, 22 questions for collectors. These were collected at bus stops according to mode of urban transport Through the results it was possible to show that most drivers use their horns inappropriately, know about noise pollution and standards, bylaws, have bad health habits. The results allow to assert that give, to propose a plan of integrated marketing communications to mitigate noise pollution in the city of Trujillo It has also formulated guidelines to improve outreach to mitigate noise pollution, with a holistic and comprehensive guidance of their strategies.
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