Bibliographic citations
Alva, D., Alva, L. (2023). El marketing digital y su influencia en el posicionamiento del hospedaje Los Ficus de Piura, año 2022 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/12512
Alva, D., Alva, L. El marketing digital y su influencia en el posicionamiento del hospedaje Los Ficus de Piura, año 2022 [Tesis]. PE: Universidad Privada Antenor Orrego; 2023. https://hdl.handle.net/20.500.12759/12512
@misc{renati/1343426,
title = "El marketing digital y su influencia en el posicionamiento del hospedaje Los Ficus de Piura, año 2022",
author = "Alva Girón, Lesly Katerine",
publisher = "Universidad Privada Antenor Orrego",
year = "2023"
}
The objective of this research was to evaluate if digital marketing influenced the positioning of the lodging Los Ficus de Piura, year 2022. That is why, this study was conducted since it was considered that the online world maintains a great influence within people, because it facilitated the communication to be in an effective way between marketers and consumers who used it. Having as a research problem, in what way digital marketing influenced the positioning of the lodging Los Ficus de Piura, year 2022? And as hypothesis Hi, it is mentioned whether digital marketing influenced the positioning of the lodging. The methodology of this study was non experimental, cross-sectional and correlational, the population is 500 customers and its sample of 217 customers. Having as instrument the questionnaire and as technique the survey, which consisted of 17 questions. However, as results it was recorded that customers considered a medium level on the influence of the positioning of the lodging, where 56.7% indicated that the influence of digital marketing was of medium level, so it was recognized that the influence was regularly adequate. It was thus concluded that there is a medium level on the influence of positioning, which showed that customers were relatively captured with the advertising and mission of Los Ficus de Piura lodging.
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