Bibliographic citations
Goicochea, S., Varas, C. (2022). Propuesta de plan de marketing digital para incrementar la captación de clientes del centro de Investigación y Tecnología Mecánica S.A.C. - La Libertad 2021 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/9981
Goicochea, S., Varas, C. Propuesta de plan de marketing digital para incrementar la captación de clientes del centro de Investigación y Tecnología Mecánica S.A.C. - La Libertad 2021 [Tesis]. PE: Universidad Privada Antenor Orrego; 2022. https://hdl.handle.net/20.500.12759/9981
@misc{renati/1342795,
title = "Propuesta de plan de marketing digital para incrementar la captación de clientes del centro de Investigación y Tecnología Mecánica S.A.C. - La Libertad 2021",
author = "Varas Odar, Claudia Pierina",
publisher = "Universidad Privada Antenor Orrego",
year = "2022"
}
The objective of this thesis is to propose a digital marketing plan to increase the capture of clients of the Centro de Investigación y Tecnología Mecánica S.A.C. of the city of Trujillo, La Libertad, year 2021. For this descriptive cross-sectional research, the questionnaire is used as an instrument, which is applied to a sample of 322 students and the in-depth interview guide to the General Manager, Engineer Sixto Guarniz Anticona. Results, in a market diagnosis of the Mechanical Research and Technology Center S.A.C, 38.3% of the clients stated that they agreed with the offers provided by the ITM, in addition to this, a SWOT analysis was carried out where they have an extensive infrastructure, without However, the dissemination of its programs is not adequate, so it was considered to develop a 'digital marketing plan for greater customer acquisition, where strategies and objectives were considered, that is, within them training sales staff to provide personalized service; carry out promotions and contests through Facebook to obtain media scholarships and interact with customers through digital platforms, such as Facebook, website and email.
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