Bibliographic citations
Evangelista, J., Riva, M., Tomas, M., Vargas, A. (2022). Modelo prolab: Propuesta de negocio para optimizar el aprovechamiento de la cascarilla de café en el Perú [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/22321
Evangelista, J., Riva, M., Tomas, M., Vargas, A. Modelo prolab: Propuesta de negocio para optimizar el aprovechamiento de la cascarilla de café en el Perú []. PE: Pontificia Universidad Católica del Perú; 2022. http://hdl.handle.net/20.500.12404/22321
@mastersthesis{renati/13046,
title = "Modelo prolab: Propuesta de negocio para optimizar el aprovechamiento de la cascarilla de café en el Perú",
author = "Vargas Mamani, Ariana Gabriela",
publisher = "Pontificia Universidad Católica del Perú",
year = "2022"
}
Peru has one of the main agro-export products: coffee. This constitutes as a basic sustenance for many families located in rural areas. However; the coffee bean is not used to the fullest, generating a by-product that is the coffee husk, which does not have a greater added value and, on the contrary, is seen as an environmental pollutant, because in most cases it is deposited in rivers, contributing to the destruction of habitats or even polluting the waters. Therefore, it is necessary to develop innovative alternatives to give a better use to the coffee husk, benefiting coffee growers through an increase in their income in an existing market for this by-product. Based on this premise, the “RE-SET” value proposition was born, which consists of making products (infusions and flour) based on coffee husk. Obtaining through the tests and surveys carried out in Lima, a favorable result on the taste and demand of this product. Additionally, this business proposal seeks to benefit the rural areas of Peru, starting with the community of Rodriguez de Mendoza (Amazonas), through an alliance with the Cooperative of the Province for the collection and supply of input. From this, an additional income of S/ 20 has been established for each kg of husk acquired from a coffee grower. On the other hand, it seeks to promote the culture and tourism of these areas, as well as reduce the negative effects on the environment. Finally, the five-year projection of the financial indicators of this business proposal shows that there is a positive economic result. The approximate initial investment will be 250 thousand soles, with a contribution from shareholders of 40% and 60% financed through a financial institution. Considering a WACC of 17%, a positive Economic and Financial NPV is obtained for the three scenarios (pessimistic, conservative and optimistic), as well as a positive IRR.
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