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Florindez, V., Solis, J. (2021). Vacas Felices: Una propuesta de packaging sostenible [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/20843
Florindez, V., Solis, J. Vacas Felices: Una propuesta de packaging sostenible []. PE: Pontificia Universidad Católica del Perú; 2021. http://hdl.handle.net/20.500.12404/20843
@misc{renati/13022,
title = "Vacas Felices: Una propuesta de packaging sostenible",
author = "Solis Escalante, Joyce Carolina",
publisher = "Pontificia Universidad Católica del Perú",
year = "2021"
}
Title: Vacas Felices: Una propuesta de packaging sostenible
Advisor(s): Hidalgo Valencia, Isabel; Gonzalez Rivero, Noel
Keywords: Envases--Diseño; Envases--Aspectos ambientales; Empaque--Diseño; Empaque--Aspectos ambientales
OCDE field: https://purl.org/pe-repo/ocde/ford#6.04.09
Issue Date: 10-Nov-2021
Institution: Pontificia Universidad Católica del Perú
Abstract: En esta investigación se realiza un estudio de campo con la finalidad de
proponer envases sostenibles y funcionales que contribuyan con la necesidad
de los usuarios de la bioferia “Mercado Saludable de La Molina”. Centrando el
estudio de la bioferia “Mercado Saludable de La Molina”, una de sus marcas más
importantes es “Vacas Felices”, empresa que se dedica a la producción de
lácteos orgánicos y saludables, beneficiando así a las familias productoras y
consumidoras de estos productos.
Se observa una problemática de traslado y protección de las botellas de leche
de un litro por parte de sus usuarios, es por eso que se opta por la creación de
un packaging que facilite la experiencia de compra de los clientes en Vacas
Felices. Es por eso que se emplean diversos métodos de investigación, como la
metodología del Doble Diamante, entrevistas directas con el usuario de testeo y
a la encargada de ventas de Vacas Felices. De esta manera se pudo proceder a
un análisis de la información, y se encontró una problemática en común para los
usuarios, transporte y seguridad. A partir de estas dificultades se procedió a la
elaboración del prototipo que responda a las necesidades de los clientes y la
empresa Vacas Felices.
Finalmente, se implementó el producto, demostrando que esta propuesta de
packaging sostenible respondía a las necesidades de la empresa y sus clientes,
logrando así un transporte óptimo y seguro de las botellas de leche de Vacas
Felices.
This research aims to carry out a field study aiming to propose sustainable and functional packages that satisfy the users' needs for consuming the products offered at the "Mercado Saludable de La Molina". Focusing the study in this biofair, one of its most important brands is "Vacas Felices", a brand dedicated to the production of organic and healthy dairy products, benefiting the producers and consumers’ families of these products. An identified problem is the protection and transportation of 1-liter milk bottles by their consumers, that is why we choose to create a packaging that facilitates the consumers’ shopping experience at “Vacas Felices”. For this reason, various methods are applied, such as the Double Diamond methodology, face-to-face interviews with participants in the testing and validation and with the sales manager of “Vacas Felices”, with the aim to evaluate the best alternatives to satisfy the needs of the “Vacas Felices” users. Thus, we could proceed to analyze the information, finding a common problem perceived by users: transportation and safety. Based on these difficulties, the prototype was developed, achieving, optimal, and safe transport of “Vacas Felices” milk bottles. It should be noted that the proposal also fulfills a contribution to environment care, being socially, environmentally and economically adequate, while responding to the needs of the clients, staff and owners of “Vacas Felices”.
This research aims to carry out a field study aiming to propose sustainable and functional packages that satisfy the users' needs for consuming the products offered at the "Mercado Saludable de La Molina". Focusing the study in this biofair, one of its most important brands is "Vacas Felices", a brand dedicated to the production of organic and healthy dairy products, benefiting the producers and consumers’ families of these products. An identified problem is the protection and transportation of 1-liter milk bottles by their consumers, that is why we choose to create a packaging that facilitates the consumers’ shopping experience at “Vacas Felices”. For this reason, various methods are applied, such as the Double Diamond methodology, face-to-face interviews with participants in the testing and validation and with the sales manager of “Vacas Felices”, with the aim to evaluate the best alternatives to satisfy the needs of the “Vacas Felices” users. Thus, we could proceed to analyze the information, finding a common problem perceived by users: transportation and safety. Based on these difficulties, the prototype was developed, achieving, optimal, and safe transport of “Vacas Felices” milk bottles. It should be noted that the proposal also fulfills a contribution to environment care, being socially, environmentally and economically adequate, while responding to the needs of the clients, staff and owners of “Vacas Felices”.
Link to repository: http://hdl.handle.net/20.500.12404/20843
Discipline: Arte con mención en Diseño Gráfico
Grade or title grantor: Pontificia Universidad Católica del Perú. Facultad de Arte y Diseño
Grade or title: Bachiller en Arte con mención en Diseño Gráfico
Register date: 10-Nov-2021
This item is licensed under a Creative Commons License