Bibliographic citations
Sifuentes, V., Sanchez, L. (2025). Modelo de Gestión Estratégica para el Área de Ventas de una Empresa Comercializadora de Equipos Informáticos [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/684001
Sifuentes, V., Sanchez, L. Modelo de Gestión Estratégica para el Área de Ventas de una Empresa Comercializadora de Equipos Informáticos [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2025. http://hdl.handle.net/10757/684001
@misc{renati/1300977,
title = "Modelo de Gestión Estratégica para el Área de Ventas de una Empresa Comercializadora de Equipos Informáticos",
author = "Sanchez Advincula, Leslie Veronica",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2025"
}
This study analyzes the current state of the company’s online sales, focusing on the internal and external factors affecting its performance. Through an interview with the manager and a SWOT analysis, strengths, weaknesses, opportunities, and threats were identified in the digital sales process. The external analysis highlights the growing use of digital platforms for purchasing technological products, underscoring the need to adapt to current consumer trends. Internally, although the company has a website, online sales have stagnated due to the absence of a dedicated unit for their management and development As a solution, the implementation of a dedicated online sales unit is proposed, aimed at optimizing the platform and establishing a team specialized in digital marketing and online customer service. Integrating tools such as chatbots will enable continuous user support. Additionally, a digital marketing training program will strengthen the sales team’s competencies, ensuring that strategies align with the company’s objectives. This solution seeks to increase competitiveness, improve operational efficiency, and ultimately increase online sales, positioning the company as a key player in the digital market. With this transformation, the company will not only overcome its current stagnation in online sales but also achieve sustainable long-term growth.
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