Bibliographic citations
Escobedo, O., Monterrey, N. (2024). Factores determinantes en el boca a boca electrónico: Un estudio desde las aplicaciones de alojamiento P2P [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/683993
Escobedo, O., Monterrey, N. Factores determinantes en el boca a boca electrónico: Un estudio desde las aplicaciones de alojamiento P2P [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/683993
@misc{renati/1300970,
title = "Factores determinantes en el boca a boca electrónico: Un estudio desde las aplicaciones de alojamiento P2P",
author = "Monterrey Chávez, Nicol Shirley",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
The objective of this research is to identify factors influencing customer satisfaction and electronic word-of-mouth on peer-to-peer accommodation platforms. Three variables were considered: expectations confirmation, trust in the host, and trust in the platform. Given the current growth of peer-to-peer accommodation platforms, understanding relevant factors for this sector is crucial, contributing to the overall comprehension and advancement of literature on peer-to-peer accommodation platforms. Finally, a quantitative methodology is proposed, targeting a sample of 400 individuals aged 18 and above, who have rented a residence through the use of a peer-to-peer accommodation application (AirBnB, Tripadvisor, etc.) in the last year. The Partial Least Squares Structural Equation Modeling (PLS-SEM) method and Smart PLS 4.0 software will be utilized for analysis.
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