Bibliographic citations
Chávez, J., Pucuhuayla, E., Yupanqui, R. (2024). Plan de negocio para la comercialización de vehículos de movilidad personal y vehículos menores eléctricos en Lima Metropolitana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/683987
Chávez, J., Pucuhuayla, E., Yupanqui, R. Plan de negocio para la comercialización de vehículos de movilidad personal y vehículos menores eléctricos en Lima Metropolitana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/683987
@mastersthesis{renati/1300963,
title = "Plan de negocio para la comercialización de vehículos de movilidad personal y vehículos menores eléctricos en Lima Metropolitana",
author = "Yupanqui Artadi, Rocio Afrani",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
The present business plan aims to establish a company specializing in the marketing of personal mobility vehicles and electric light vehicles in Lima Metropolitana. The business idea of "Electro Móvil Perú" arises in response to the growing demand for sustainable mobility in Lima Metropolitana. The company specializes in marketing personal mobility vehicles and electric light vehicles, offering a wide range of options from scooters two-wheel, to electric bicycles, electric bikes, and electric motorcycles. What will differentiate "Electro Móvil Perú" in the market is its focus on at competitive prices spare parts availability and exceptional after-sales service. This constant customer attention will result in a strong and lasting connection with the brand, fostering trust and customer loyalty. The project requires an initial investment of S/ 844,823.55, financed by a bank loan of 50% and contributions from the founding partners of the other 50%. Revenue is expected to be generated through the sale of personal mobility vehicles and electric vehicles at competitive pricesand spare parts, covering operating, administrative, financial, and fixed asset depreciation costs. Financial analysis indicates that the project is profitable and viable, with a Net Present Value (NPV) of S/ 1,250,895.86 and an Internal Rate of Return (IRR) of 46.20%. These indicators suggest that the project is financially attractive and exceeds the discount rate used.
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