Bibliographic citations
Cordova, E., Galán, J. (2024). Immersiva Lab: Estrategia integral de lanzamiento y marketing para una empresa en tecnología Dolby Atmos [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/683522
Cordova, E., Galán, J. Immersiva Lab: Estrategia integral de lanzamiento y marketing para una empresa en tecnología Dolby Atmos [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/683522
@misc{renati/1300574,
title = "Immersiva Lab: Estrategia integral de lanzamiento y marketing para una empresa en tecnología Dolby Atmos",
author = "Galán Loza, Josue Fernando",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
The purpose of this project is to develop a comprehensive and innovative strategy for the launch and marketing of Immersiva Lab, a leading company in advanced acoustic solutions and a pioneer in the implementation of Dolby Atmos technology. With the goal of becoming a benchmark in the design and construction of recording studios, as well as in the installation of immersive audio systems, Immersiva Lab offers a portfolio of services ranging from consultancy to the technical calibration of systems. This project aims to accelerate the adoption of immersive technologies in the music and audiovisual sectors, promoting the education of creatives and professionals on the advantages of three-dimensional sound and its ability to transform immersive auditory experiences.
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