Bibliographic citations
Cabrejos, A., Salcedo, R. (2024). Propuestas para incrementar los niveles de exportación del producto cemento conductivo THOR CEM de la empresa Para – Rayos S.A.C. durante el 2025 - 2026 [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/683416
Cabrejos, A., Salcedo, R. Propuestas para incrementar los niveles de exportación del producto cemento conductivo THOR CEM de la empresa Para – Rayos S.A.C. durante el 2025 - 2026 [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/683416
@misc{renati/1300475,
title = "Propuestas para incrementar los niveles de exportación del producto cemento conductivo THOR CEM de la empresa Para – Rayos S.A.C. durante el 2025 - 2026",
author = "Salcedo Borda, Rosa Magnolia",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
The objective of this professional work is to provide an alternative solution to the main problem of the electrometallic company Para – Rayos S.A.C.: decrease in export levels of the conductive cement product. This situation is consistent with the line of research: product import and export management. To find options that resolve the stated problem, a methodology with a qualitative and documentary perspective has been applied: theoretical and bibliographic analysis. The information and data analyzed were compiled from several articles whose topics are aligned with the problem, from interviews with managers with extensive experience in managing the sector, from specialized government and private websites. For the aforementioned problem, three alternative solutions are presented: strengthen the positioning of the brand, establish a plan to search for new commercial opportunities and implement a differentiated costing system for the products to be exported.
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