Bibliographic citations
This is an automatically generated citacion. Modify it if you see fit
Miranda, M., (2024). La manipulación fotográfica de cuerpos femeninos en la publicidad [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/682116
Miranda, M., La manipulación fotográfica de cuerpos femeninos en la publicidad [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/682116
@misc{renati/1299638,
title = "La manipulación fotográfica de cuerpos femeninos en la publicidad",
author = "Miranda Peláez, Milagros Valeria",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
Title: La manipulación fotográfica de cuerpos femeninos en la publicidad
Other Titles: The photographic manipulation of female bodies in advertising
Authors(s): Miranda Peláez, Milagros Valeria
Advisor(s): Chávez Chuquimango, María Angelica
Keywords: Cuerpo femenino; Manipulación fotográfica; Publicidad; Wage gap; Wage premium; Marital status; Men
OCDE field: https://purl.org/pe-repo/ocde/ford#5.08.00; https://purl.org/pe-repo/ocde/ford#5.00.00
Issue Date: 23-Aug-2024
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: El presente estudio se interesa por analizar la percepción de mujeres jóvenes peruanas de entre 23 y 33 años egresadas de la Universidad Peruana de Ciencias Aplicadas (UPC) sobre la manipulación de las imágenes fotográficas del cuerpo femenino de la mujer peruana en la publicidad, basadas en estereotipos de belleza y male gaze de la campaña del perfume J'adore de Dior. Para ello, este estudio se posiciona en el paradigma interpretativo y tiene un diseño etnográfico, lo cual permite recolectar la información brindada mediante entrevistas semiestructuradas a 20 jóvenes egresadas de la UPC. Para el estudio de la percepción de las entrevistadas, se utilizó el análisis temático, ya que permite examinar y comparar las respuestas recibidas. Como resultado, se descubrió que existe un exceso de manipulación fotográfica del cuerpo femenino en la publicidad peruana, basada en estereotipos y el male gaze.
This study is interested in analyzing the perception of young Peruvian women between 23 and 33 years old, graduates of the Peruvian University of Applied Sciences (UPC) on the manipulation of photographic images of the female body of Peruvian women in advertising, based on stereotypes of beauty and male gaze of the campaign of the perfume J'adore by Dior. For this purpose, this study is positioned in the interpretative paradigm and has an ethnographic design, which allows collecting the information provided through semi-structured interviews with 20 young women graduates of UPC. For the study of the perception of the interviewees, the thematic analysis was used, since it allows examining and comparing the answers received. As a result, it was discovered that there is an excess of photographic manipulation of the female body in Peruvian advertising, based on stereotypes and male gaze.
This study is interested in analyzing the perception of young Peruvian women between 23 and 33 years old, graduates of the Peruvian University of Applied Sciences (UPC) on the manipulation of photographic images of the female body of Peruvian women in advertising, based on stereotypes of beauty and male gaze of the campaign of the perfume J'adore by Dior. For this purpose, this study is positioned in the interpretative paradigm and has an ethnographic design, which allows collecting the information provided through semi-structured interviews with 20 young women graduates of UPC. For the study of the perception of the interviewees, the thematic analysis was used, since it allows examining and comparing the answers received. As a result, it was discovered that there is an excess of photographic manipulation of the female body in Peruvian advertising, based on stereotypes and male gaze.
Link to repository: http://hdl.handle.net/10757/682116
Note: Posible publicación en revistas indexadas
Discipline: Comunicación y Fotografía
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Comunicaciones
Grade or title: Licenciado en Comunicación y Fotografía
Juror: Palomino Flores, Paola; Domenack Bracamonte, Wendy; Montalvo Man, Mariana
Register date: 2-Dec-2024
This item is licensed under a Creative Commons License