Bibliographic citations
Matos, Z., Postigo, T. (2024). Comercio Social: Determinantes en la satisfacción en la intención de compra en emprendimientos locales [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/676444
Matos, Z., Postigo, T. Comercio Social: Determinantes en la satisfacción en la intención de compra en emprendimientos locales [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/676444
@misc{renati/1299527,
title = "Comercio Social: Determinantes en la satisfacción en la intención de compra en emprendimientos locales",
author = "Postigo Yauri, Triana Antuanet Aky",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
The theoretical understanding of social commerce and the factors that influence it have received more attention due to the new way of acquiring different products through social networks. This study aims to investigate the link between information quality, service quality and social support, with customer satisfaction, and how it influences purchase intention within social commerce. For the research, 306 people were surveyed, using non-probabilistic sampling. The sample is made up of men and women who made purchases through social networks from companies in the last 3 months. A PLS-SEM structural model was used to examine the relationship between the constructs. The results showed that both the quality of information and the quality of service have a positive impact on satisfaction, influencing purchase intention. Likewise, it was confirmed that social support influences relationship quality, causing a positive impact on purchase intention.
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