Bibliographic citations
Olaechea, C., Rojas De, A. (2024). El capital intelectual y su relación con la ventaja competitiva dentro de las empresas privadas del sector bancario, en Lima Metropolitana,2023 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/674916
Olaechea, C., Rojas De, A. El capital intelectual y su relación con la ventaja competitiva dentro de las empresas privadas del sector bancario, en Lima Metropolitana,2023 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/674916
@misc{renati/1298609,
title = "El capital intelectual y su relación con la ventaja competitiva dentro de las empresas privadas del sector bancario, en Lima Metropolitana,2023",
author = "Rojas De La Cruz, Ana Karina",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
Competitiveness in the banking sector is a constant challenge in an ever-changing business environment. In the search for sustainable competitive advantages, companies have focused on the development of their intellectual capital as a key strategic resource. This thesis investigates the relationship between intellectual capital and competitive advantage in private firms in the banking sector in Metropolitan Lima in 2023. It analyzes the dimensions of intellectual capital, including human capital, structural capital and relational capital, and their relationship on competitive advantage. Using a solid research methodology conducted through quantitative data analysis, the practices and strategies adopted by banking firms to manage and leverage their intellectual capital are examined. The findings reveal significant connections between intellectual capital and competitive advantage, highlighting the importance of effective knowledge management, innovation and customer relationships in creating sustainable competitive advantages. This research provides valuable information for companies in the banking sector seeking to improve their market position and highlights the need for strategic intellectual capital management in an ever-changing competitive environment. The conclusions of this research provide support and guidance to banking institutions seeking to optimize their intellectual capital as a strategic asset for long-term success.
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