Bibliographic citations
Carrasco, J., Ramirez, Y. (2024). Plan Estratégico de Marketing de la empresa Mudanzas Quedo para mejorar su posicionamiento en el mercado de servicios de mudanzas [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/674281
Carrasco, J., Ramirez, Y. Plan Estratégico de Marketing de la empresa Mudanzas Quedo para mejorar su posicionamiento en el mercado de servicios de mudanzas [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/674281
@misc{renati/1298136,
title = "Plan Estratégico de Marketing de la empresa Mudanzas Quedo para mejorar su posicionamiento en el mercado de servicios de mudanzas",
author = "Ramirez Garcia, Yazmin Araceli",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
The purpose of this professional sufficiency work is to elaborate a strategic marketing plan for Quedo, a company dedicated to moving, storage, packing and lifting services, based on a situational and market analysis for the elaboration of a strategic plan. Mudanzas Quedo is a mype, which has more than 13 years of experience in the sector and offers moving services nationwide. Currently, it is identified the decrease of its share, due to the entry of new competitors and digitalization, a trend to which the company did not adapt easily. For this reason, a strategic marketing plan will be developed, whose objectives will be to increase its sales and market share. First, it will focus on the development of a digital marketing strategy and the tactics it encompasses. Secondly, traditional media advertising strategies will be employed to capture the attention of the target audience that usually perceives this type of advertisements. Finally, strategic alliances will be sought with the main real estate agencies in Lima. It is worth mentioning that the performance of the campaigns will be measured through the use of related management indicators. Therefore, it is estimated to recover its participation and sales with the increase in demand by mid-2025. Thus, an investment of 171,675.00 soles is considered for the implementation of the marketing plan. The aim is to improve the company's positioning and be in the customer's Top of Mind, considering the importance of meeting the customer's needs in a timely manner.
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