Bibliographic citations
Rumiche, R., Zavala, K. (2023). Estrategia de marketing para la adaptación de la agencia de viajes Vivencial Trips en nuevo segmento de mercado [Trabajo de suficiencia profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/670903
Rumiche, R., Zavala, K. Estrategia de marketing para la adaptación de la agencia de viajes Vivencial Trips en nuevo segmento de mercado [Trabajo de suficiencia profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/670903
@misc{renati/1296233,
title = "Estrategia de marketing para la adaptación de la agencia de viajes Vivencial Trips en nuevo segmento de mercado",
author = "Zavala Cabrera, Karina",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
This research utilizes the case study as its main method, as it deeply analyzes the issues present in the travel agency and tour operator Vivencial Trips. The agency has identified the need to build a new positioning in the national tourism market. To achieve this objective, the current market segment on the Paracas - Ica route was analyzed through a survey directed at the public and three interviews directed at the agency's staff. Subsequently, new tour packages were designed for the Paracas - Ica route. Finally, marketing strategies were defined.
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