Bibliographic citations
Cusipuma, K., Salinas, X. (2023). Impacto de la pandemia COVID 19 en los negocios de la empresa Teleticket [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/670415
Cusipuma, K., Salinas, X. Impacto de la pandemia COVID 19 en los negocios de la empresa Teleticket [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/670415
@misc{renati/1295828,
title = "Impacto de la pandemia COVID 19 en los negocios de la empresa Teleticket",
author = "Salinas Chirinos, Xavier Andres",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
The start of the pandemic and the restrictions established by the government caused that many companies reduce their incomes and their liquidity. For Teleticket and others companies related to entertainment and show business, the measures were much more restrictive because it was necessary to prevent the spread of the disease. In order to face this situation, Teleticket whose sales depended 80% on the face-to-face channel, had to lay off part of its staff and restructure its organization by merging the IT and the Operations areas to give strength to the virtual sales channel. Other measure taken by the company was to enter new markets, using the new and improved virtual platform to organize medical evaluation appointments from APTUS and sell online courses from the Lima Chamber of Commerce, Netzum, D1 Dance School and others. The teamwork of the entire organization and the transformational leadership of the directors caused the measures taken move the company forward.
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