Bibliographic citations
Caman, E., Illanes, P. (2023). Plan Estratégico para el Posicionamiento de TERMOCOLD como líder de servicios de venta y post-venta en el sector de aire acondicionado y climatización en la ciudad de Lima [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/670073
Caman, E., Illanes, P. Plan Estratégico para el Posicionamiento de TERMOCOLD como líder de servicios de venta y post-venta en el sector de aire acondicionado y climatización en la ciudad de Lima [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/670073
@misc{renati/1295464,
title = "Plan Estratégico para el Posicionamiento de TERMOCOLD como líder de servicios de venta y post-venta en el sector de aire acondicionado y climatización en la ciudad de Lima",
author = "Illanes Vera, Pablo Antonio",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
The research focuses on TERMOCOLD, a company specialized in air conditioning and climate control. It began operations on March 1, 2021, with an innovative approach to providing services for environmental preservation through efficient energy use. This topic is of great relevance in our country's context. Chapter one analyzes the environment of TERMOCOLD and the sustained growth of the Peruvian market in the air conditioning sector. This increase is attributed to rising urbanization, economic development in emerging regions, and the repercussions of the COVID-19 pandemic, which drove demand for this equipment. Within Chapter two, a notable growth in the company is observed over the past year, with a doubling of the number of clients and an increase in staff by over 50%. However, this rapid growth has exposed TERMOCOLD to challenges in delivery processes, stemming from the lack of a strategic plan prepared to manage higher sales volumes. Chapter three proposes alternatives to address the identified issues. These solutions will be evaluated considering their alignment with the organization's objectives, feasibility, and viability. The potential implications on TERMOCOLD's operational, administrative, and financial aspects will also be analyzed. In this context, the main objective of this research is to develop and implement robust strategic plans tailored to the increasing demand experienced by TERMOCOLD.
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