Bibliographic citations
Guerrero, D., Ynfante, A. (2023). Pérdida de mercado de la empresa BASF peruana a causa del incremento generalizado de los precios de sus productos en su línea de negocio de soluciones para la agricultura [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/670060
Guerrero, D., Ynfante, A. Pérdida de mercado de la empresa BASF peruana a causa del incremento generalizado de los precios de sus productos en su línea de negocio de soluciones para la agricultura [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/670060
@misc{renati/1295451,
title = "Pérdida de mercado de la empresa BASF peruana a causa del incremento generalizado de los precios de sus productos en su línea de negocio de soluciones para la agricultura",
author = "Ynfante Gonzales, Angela Nicole",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
The purpose of this Professional Sufficiency Work is to suggest BASF Peruana Company a proposal for a viable solution to its problem of market loss that was generated as a result of the inevitable increase in prices in its line of Solutions for Agriculture during the period 2021 – 2023. In this sense, initially it is sought to understand the problem by defining key concepts related to the agrochemical industry, its performance at a national and international level, and the external and internal factors that are involved in the behavior of companies in the market during this same period. On the other hand, the company profile, its values and strategic objectives, as well as the operation of its main areas, are detailed. Additionally, three alternatives are proposed that could contribute to mitigate the negative impacts of this price increase: the reduction of operating expenses, the establishment of commercial agreements with agribusinesses and the implementation of a loyalty strategy. Finally, a final alternative is recommended by evaluating advantages and disadvantages, as well as an impact analysis in each of the areas of the company involved.
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