Bibliographic citations
Ancajima, L., Ubaldo, C. (2023). La problemática en el área de ventas de la Compañía Universal Textil S.A. En Liquidación - en el año 2020 y el impacto en sus Estados Financieros [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/670018
Ancajima, L., Ubaldo, C. La problemática en el área de ventas de la Compañía Universal Textil S.A. En Liquidación - en el año 2020 y el impacto en sus Estados Financieros [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/670018
@misc{renati/1295412,
title = "La problemática en el área de ventas de la Compañía Universal Textil S.A. En Liquidación - en el año 2020 y el impacto en sus Estados Financieros",
author = "Ubaldo Llacza, Catalina Jossilyn",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
The present work of professional sufficiency-TSP describes the problem of low sales of the Universal Textile Company, a diagnosis of the problematic situation was carried out, to identify the key elements of it, one of them is the financial crisis that affected different companies in the textile sector, was also affected by the entry of Asian products into Peru, offering garments at the lowest price and similar to those offered by the company, causing losses that exceeded 50%, on the other hand, the global crisis of the pandemic. Due to COVID-19, it brought with it human losses, which is why the government ordered a prolonged isolation to combat infections due to this virus. For the company, this had a strong negative economic and financial impact, making it impossible for them to continue covering the main payments to both employees as well as suppliers. Secondly, alternatives were identified and analyzed to solve the company's problematic situation, such as the restructuring of sales, the liquidation of the company and the sale of shares and external investment. Finally, the discussion of the chosen alternative and the implications of said choice are addressed, as well as the advantages and disadvantages of each alternative, the viability and the impact that its implementation would generate, the sales restructuring alternative was chosen as the most viable, since that concise goals will be set for the company and corresponding areas, considering the resources available, opting for aggressive strategies in order to have short-term and considerable results.
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