Bibliographic citations
Mesones, E., Ninahuanca, V., Turner, P. (2023). Plan de negocio para la implementación de una empresa de consultoría y asesoría contable, tributaria y laboral [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/669258
Mesones, E., Ninahuanca, V., Turner, P. Plan de negocio para la implementación de una empresa de consultoría y asesoría contable, tributaria y laboral [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/669258
@mastersthesis{renati/1294951,
title = "Plan de negocio para la implementación de una empresa de consultoría y asesoría contable, tributaria y laboral",
author = "Turner Vasquez, Pamela",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
The objective of this work is to develop a business plan and analyze its financial viability in the implementation of an accounting, tax and labor consulting and advisory company whose market niche includes Micro, Small and Medium Enterprises (MSMEs) in Lima and Callao The proposed consultancy seeks to consolidate itself within the market as a strategic partner of its clients, seeking to improve the profitability of its businesses in the medium and long term; through quality personalized advice, standing out from the competition, generating an excellent reputation in the market. For the elaboration of this proposal, in Chapter I we will define the approach of the need in the Conception of the business, justification, what is MIPYME, characteristics and the evolution of these in Peru, the CANVAS model as a business concept. Then we will analyze the situation by country and industry, we will carry out a PESTEL and Porter analysis as tools to determine specific factors of the environment and the forces that intervene in the market and through which the company can be positioned with respect to the competition. From the information collected, we will develop the strategic plan, specifying the vision, mission and objectives of our company, we will also define the marketing plan in which the market study will be carried out through a strategy analysis of internal aspects (4P), research methodology, demand analysis. Later we will present our operational plan, service process, human resources plan (organizational chart and administration). Finally, we present financial planning, which assesses the viability of the business.
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