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Vega, A., (2023). Empowerment and Objectification in Peruvian K-Pop Dance Cover Girl Group on YouTube [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/669121
Vega, A., Empowerment and Objectification in Peruvian K-Pop Dance Cover Girl Group on YouTube [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/669121
@misc{renati/1294836,
title = "Empowerment and Objectification in Peruvian K-Pop Dance Cover Girl Group on YouTube",
author = "Vega Samame, Ana Valentina",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
Title: Empowerment and Objectification in Peruvian K-Pop Dance Cover Girl Group on YouTube
Other Titles: Empowerment and Objectification in Peruvian K-Pop Dance Cover Girl Group on YouTube
Authors(s): Vega Samame, Ana Valentina
Advisor(s): Espinoza Robles, Lorena Teresa
Keywords: K-pop; Fandom; Dance covers
OCDE field: https://purl.org/pe-repo/ocde/ford#5.08.00; https://purl.org/pe-repo/ocde/ford#5.00.00
Issue Date: 12-Oct-2023
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: Los girl groups, grupos de K-pop formados por mujeres coreanas, generan vídeos musicales que promueven valores asociados al género en su fandom. Al mismo tiempo, el fandom genera covers de baile a partir de estos videoclips, imitando coreografías de baile de los grupos de chicas tomando como base su estética y enfoque visual. Por ello, este artículo analiza la representación de la belleza femenina en la puesta en escena de los videos de covers de baile realizados por el grupo de chicas fan peruano Crossroads; a partir del consumo, idealización e imitación de videoclips originales de los grupos de chicas K-pop NMIXX y Kep1er, alojados en la plataforma YouTube. Desde un paradigma interpretativo, se diseñó un estudio etnográfico digital y se aplicaron dos técnicas: análisis de contenido y entrevista semiestructurada. Por un lado, se aplicó una pauta de análisis de contenido a dos vídeos de K-pop de los grupos de chicas coreanas NMIXX y Kep1er, que debutaron en 2022, y a dos vídeos de covers de dance de Crossroads. Por otro lado, se aplicó una guía de entrevista semiestructurada a la líder del grupo de chicas Crossroads. Las categorías de análisis corresponden a los elementos que conforman la puesta en escena: escenografía y decoración; maquillaje y peinado; vestuario y accesorios; iluminación y finalmente, expresión y movimiento de las figuras desde una perspectiva de género.El principal hallazgo de esta investigación evidencia un discurso postfeminista en el fandom que participa en las portadas de baile, pero al mismo tiempo sus contenidos siguen los patrones del patriarcado propios de la cultura coreana y que se evidencian en las imitaciones que realizan. Este estudio contribuye a las líneas de investigación de los estudios críticos sobre comunicación digital y estudios de género. Sección obligatoria en la que el autor o los autores exponen, en breves líneas, lo esencial del trabajo.
Girl groups, K-pop groups made up of Korean women, generate music videos that promote values associated with genre in their fandom. At the same time, the fandom generates dance covers from these video clips, imitating choreography dance of girl groups taking their aesthetics and visual approach as a base. Therefore, this article analyzes the representation of female beauty in the staging of the dance cover videos made by Peruvian fan girl group Crossroads; since consumption, idealization and imitation of original videoclips of K-pop girl groups NMIXX and Kep1er, hosted on YouTube platform. From an interpretive paradigm, a digital ethnographic study was designed and two techniques were applied: content analysis and semi-structured interview. A content analysis guideline was applied to two K-pop videos by Korean girl groups NMIXX and Kep1er, debuting in 2022, and two dance cover videos by Crossroads. In another hand, a semi-structured interview guide was applied to the Crossroads girl group leader. Categories of analysis correspond to the elements thatmake up the staging: scenery and decoration; make-up and hairstyle; clothing and accessories; lighting and finally, expression and movement of figures from a gender perspective. The main finding of this research evidence a post-feminist discourse in the fandom that participates in dance covers, but at the same time its contents follow the patterns of patriarchy typical of Korean culture and that are evident in the imitations they perform. This study contributes to research lines of critical studies on digital communication and gender studies.Sección obligatoria en la que el autor o los autores exponen en breves líneas lo esencial del trabajo.
Girl groups, K-pop groups made up of Korean women, generate music videos that promote values associated with genre in their fandom. At the same time, the fandom generates dance covers from these video clips, imitating choreography dance of girl groups taking their aesthetics and visual approach as a base. Therefore, this article analyzes the representation of female beauty in the staging of the dance cover videos made by Peruvian fan girl group Crossroads; since consumption, idealization and imitation of original videoclips of K-pop girl groups NMIXX and Kep1er, hosted on YouTube platform. From an interpretive paradigm, a digital ethnographic study was designed and two techniques were applied: content analysis and semi-structured interview. A content analysis guideline was applied to two K-pop videos by Korean girl groups NMIXX and Kep1er, debuting in 2022, and two dance cover videos by Crossroads. In another hand, a semi-structured interview guide was applied to the Crossroads girl group leader. Categories of analysis correspond to the elements thatmake up the staging: scenery and decoration; make-up and hairstyle; clothing and accessories; lighting and finally, expression and movement of figures from a gender perspective. The main finding of this research evidence a post-feminist discourse in the fandom that participates in dance covers, but at the same time its contents follow the patterns of patriarchy typical of Korean culture and that are evident in the imitations they perform. This study contributes to research lines of critical studies on digital communication and gender studies.Sección obligatoria en la que el autor o los autores exponen en breves líneas lo esencial del trabajo.
Link to repository: http://hdl.handle.net/10757/669121
Note: Posible publicación en revistas indexadas
Discipline: Comunicación Audiovisual y Medios Interactivos
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Comunicaciones
Grade or title: Licenciado en Comunicación Audiovisual y Medios Interactivos
Juror: Vite León, Victor Omar; Caramutti De La Piedra, Rosalia Del Pilar; Vergara Siu, Manolo Luciano
Register date: 27-Oct-2023
This item is licensed under a Creative Commons License