Bibliographic citations
Lazo, A., Ferrer, N. (2022). Imagen de marca, amor a la marca y calidad percibida en relación con la intención de compra en el sector de moda de bajo costo [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/667707
Lazo, A., Ferrer, N. Imagen de marca, amor a la marca y calidad percibida en relación con la intención de compra en el sector de moda de bajo costo [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/667707
@misc{renati/1294085,
title = "Imagen de marca, amor a la marca y calidad percibida en relación con la intención de compra en el sector de moda de bajo costo",
author = "Ferrer Vasquez, Nicholle Alexandra",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
Nowadays, low cost is among the main purchase criteria’s by the consumer since it is very prevalent in their minds. As the name implies, low-cost fashion means affordable fashion without compromising quality and value. In this study, it was found that this fashion takes ideas or is inspired by the trends of luxury brands and adapts them to the purchasing ability, tastes, and preferences of its consumers. On the other hand, based on the authors located in the study, it was determined that the perception that the consumer has towards low-cost fashion brand is highly influenced by the purchase intention.
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