Bibliographic citations
Sánchez, M., (2022). Los memes como activismo de sillón entre los jóvenes universitarios de Lima Metropolitana en 2022: el caso Repsol [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/667546
Sánchez, M., Los memes como activismo de sillón entre los jóvenes universitarios de Lima Metropolitana en 2022: el caso Repsol [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/667546
@misc{renati/1293966,
title = "Los memes como activismo de sillón entre los jóvenes universitarios de Lima Metropolitana en 2022: el caso Repsol",
author = "Sánchez Mercado, Mar",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
The economic and ecological disaster caused by the Repsol oil spill in the Ventanilla district this year generated reactions both offline and online in Peruvian society. However, despite the generation of digital content for the dissemination of information on the problem, few results were obtained due to the lack of collective militancy to achieve changes on the problem. It stands out that a reaction from netizens was the creation of memes on the subject. Memes have proven to be units of digital information that carry ideological positions; however, the literature does not position it as a guarantee of taking action. This is why this research aims to determine the role of memes as armchair activism among university students in Metropolitan Lima in 2022 in the case of the Repsol oil spill. To achieve this objective, a qualitative study will be carried out by conducting semi-structured interviews using a twenty-question guide as a basis. The categories selected for the questions will allow a better understanding of the context, the rhetorical functions of the meme, the function of its intertextuality, the role of social networks as means of dissemination, and the development of passive or armchair activism.
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