Bibliographic citations
Castro, J., Curioso, A., Ugaz, W. (2022). Optimización del negocio para la mejora de la tasa de conversión de MUR Tecnología de Negocios [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/663481
Castro, J., Curioso, A., Ugaz, W. Optimización del negocio para la mejora de la tasa de conversión de MUR Tecnología de Negocios [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/663481
@mastersthesis{renati/1293455,
title = "Optimización del negocio para la mejora de la tasa de conversión de MUR Tecnología de Negocios",
author = "Ugaz Cachay, Winston Ignacio",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
Humanity realized that change is what always ends up being the only constant. The new way of living, working or studying at a global level, given the quarantine of 2020, motivated human beings to explore new ways of doing practically everything. The Peruvian was obviously no stranger to this situation and so he acquired new ways of acquiring products and discovered new needs regarding what products or services to have in order to get through their day to day. MUR Technology as an online store saw the opportunity to offer technology products such as tablets, laptops and other devices at affordable prices for its target audience. The proposal worked and customers began to buy, but after a few months it was observed that purchases were not made through the virtual store because they either ended up falling or the customer wanted someone (human) to attend them, among other hypotheses. This marked a sales gap in MUR's B2C and therefore a digital transformation was proposed with a focus on optimizing the business so that the store's conversion rate would improve and therefore the number of sales as well. So the change also came to MUR technology and through this consultancy we sought to contribute to this Peruvian venture so that, with technology, new practices and methodologies we can add value to their business model.
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