Bibliographic citations
Barreto, M., (2021). Influencia social, valor percibido y su relación con la intención de compra en plataformas de streaming de música [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/663392
Barreto, M., Influencia social, valor percibido y su relación con la intención de compra en plataformas de streaming de música [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/663392
@misc{renati/1293427,
title = "Influencia social, valor percibido y su relación con la intención de compra en plataformas de streaming de música",
author = "Barreto Olmos, María Jimena",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Music streaming has become an alternative business model for many online music services due to the development of mobile devices such as smartphones and the increased availability of subscription services. That is why, today, streaming is one of the preferred ways of listening to music. In the present work, a compilation of articles related to the subject was carried out in order to analyze the relationship that exists between the perceived value and the social influence regarding the purchase intention on music transmission platforms. Finally, the research proposes a non-probabilistic sampling of 400 people with filters and determinants about their age and antiqueness of subscription that the respondents must comply with for the validation of the hypotheses raised, related to the proposed variables.
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