Bibliographic citations
Anchelia, M., Bernal, Y. (2022). La estrategia de diferenciación y su influencia en la competitividad en empresas automotriz – importadoras y/o concesionarias - Lima, 2020 - 2021 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/661273
Anchelia, M., Bernal, Y. La estrategia de diferenciación y su influencia en la competitividad en empresas automotriz – importadoras y/o concesionarias - Lima, 2020 - 2021 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/661273
@misc{renati/1293213,
title = "La estrategia de diferenciación y su influencia en la competitividad en empresas automotriz – importadoras y/o concesionarias - Lima, 2020 - 2021",
author = "Bernal Araoz, Yeimi Soledad",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
This study aims to determine the influence of the differentiation strategy on competitiveness in automotive companies – importers and / or concessionaires – Lima, 2020- 2021. The results of the study will be useful for companies in the automotive sector to increase their competitiveness under the influence of a differentiation strategy for customer service, technology, logistics and product. For the development of the present research, it was necessary to empirically validate some theories and understand the current problem; determining whether there is a relationship between the variables differentiation and competitiveness strategies in sectors not previously investigated. The methodology applied has a mixed approach; for the qualitative approach, interviews with experts were applied, and for the quantitative one, questionnaires were carried out to the managers or administrators of the importers and/or concessionaires. The research concluded that the differentiation strategy positively influences competitiveness in automotive companies – importers and/or concessionaires – Lima, 2020-2021 at an average level. Likewise, it was determined that the differentiation strategy by technology (r = 0.581) and the differentiation strategy by product (r = 0.572) have the highest correlation values. Finally, it is recommended to carry out future research on the variables studied, but in another geographical location of the same automotive sector, to validate the behavior of the factors.
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