Bibliographic citations
Yaranga, E., Otiniano, B. (2021). Plan de negocio para la implementación de una plataforma online de venta de cursos de comunicación [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/661122
Yaranga, E., Otiniano, B. Plan de negocio para la implementación de una plataforma online de venta de cursos de comunicación [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/661122
@mastersthesis{renati/1293090,
title = "Plan de negocio para la implementación de una plataforma online de venta de cursos de comunicación",
author = "Otiniano Ruiz, Brigitte",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
The main objective of the business plan that we will develop in this thesis is to support the creation of the company Comunícate, whose business model is to provide digital courses for the development of communication skills. For what we plan to have three different modalities, so that the student can choose the one that best suits their preferences and needs. This is how we will have the subscription modality, the asynchronous class modality and the mixed modality, which will have both recorded and live classes. Likewise, we will initially address the Peruvian market, specifically all the people who present deficiencies when communicating effectively before an audience; but, as we grow, we plan to extend the proposal to Spanish-speaking countries. We believe that we are currently experiencing a boom in online education, since the pandemic has drastically increased the adaptation and acceptance of people to the use of online course platforms, which has been greatly reflected in the consolidation of companies such as CREHANA, DOMESTIKA, PLATZI, among others. However, at the same time, thanks to our market studies, we have identified the great importance that still continues to have some type of support from the professors who teach the courses, which has meant that our proposal always includes feedback from the teacher in any of our modalities.
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