Bibliographic citations
Herrera, C., Olaechea, K., Silva, S., Vasquez, M., Zamora, B. (2022). Proyecto basado en el emprendimiento de venta de cócteles preparados a través de un aplicativo ‘’aló barman’’ [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/660631
Herrera, C., Olaechea, K., Silva, S., Vasquez, M., Zamora, B. Proyecto basado en el emprendimiento de venta de cócteles preparados a través de un aplicativo ‘’aló barman’’ [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/660631
@misc{renati/1292716,
title = "Proyecto basado en el emprendimiento de venta de cócteles preparados a través de un aplicativo ‘’aló barman’’",
author = "Zamora Heredia, Bivio",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
In this research work, the business validation process of the AlóBarman idea was developed. This is a platform where the delivery service of prepared cocktails and complements is offered. This idea is targeted at men and women between 25 and 45 years of age who reside in the districts of Surco, San Borja and Miraflores in sectors A and B who consume alcoholic beverages in social gatherings and aims to provide options of cocktails and compliments to customers without having them leave their homes. To carry out the research, primary and secondary sources were used, such as personal interviews with potential clients and experts, and also reference projects with similar business ideas. Experiments were also carried out to find out both the expectations and the needs of potential clients in order to validate each of the components of the project's business model canvas. Likewise, we carried out research through focus groups to gather opinions about the options that the service would offer, obtaining mostly favorable results that demonstrate the interest of our target audience to acquire our service. In addition, it was possible to determine the most important changes to be made based on the criticism made by our target audience. After all this, and taking into consideration the feedback collected by the people interviewed, it was possible to arrive at a final version of the products offered by AlóBarman. Finally, the financial statements with a 5-year projection were made to determine the viability of our project, where the initial investment, monthly expenses, costs, sales, among other key financial indicators were seen. Likewise, the positive NPV was obtained, which indicates that the project is profitable in the long term.
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