Bibliographic citations
Alarcon, J., Barandiaran, O. (2021). La innovación tecnológica aplicada por las empresas de pintura de Lima Metropolitana y la relación con su desempeño exportador durante el 2016 al 2019 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/660471
Alarcon, J., Barandiaran, O. La innovación tecnológica aplicada por las empresas de pintura de Lima Metropolitana y la relación con su desempeño exportador durante el 2016 al 2019 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/660471
@misc{renati/1292593,
title = "La innovación tecnológica aplicada por las empresas de pintura de Lima Metropolitana y la relación con su desempeño exportador durante el 2016 al 2019",
author = "Barandiaran Villaverde, Ornella Liliana",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
The paint sector goes unnoticed as another complement to other sectors, which is true since this sector is within the manufacturing sector and only after that you can learn more about this type of industry that has been positioned in the local market from previous years but that in the last has been making its way towards internationalization. For this reason, companies have chosen as a competitive advantage the application of technological innovation in their plans for a greater positioning in the international market and thus achieve sales of paintings with an innovative and differentiating detail in the destination countries. Thus, the main objective of this research is to determine if the technological innovation applied by the painting companies of Metropolitan Lima is related to their export performance in the period 2016 to 2019, considering as dimensions of technological innovation the (i) Innovation of processes, (ii) Product innovation and (iii) Investment in R&D that are provided within it. The research approach is mixed, with a non-experimental design - correlational cross-sectional. For the qualitative phase, 9 interviews were conducted with key actors belonging to the sector; which were the paint companies; innovation specialists and representatives from the operations area to analyze their responses through the Atlas Ti program. For the quantitative phase, a closed Likert-scale survey was conducted with 9 paint exporting companies, reaching 20 responses that were subsequently analyzed using the SPSS software. Cronbach's α was used, obtaining 0.956 as a result, which indicates a high reliability of the instrument. Regarding the results, through the Rho Spearman test, it was validated with a correlation coefficient of 0.837 that the technological innovation applied by the painting companies of Metropolitan Lima has a considerable positive correlation with the export performance in the 2016 period to 2019. Additionally, the relationship of the dimensions (i) Economic performance and (ii) Strategic performance with export performance was determined.
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