Bibliographic citations
Regaira, S., (2021). Crecimiento del formato vertical en la industria audiovisual publicitaria peruana entre el 2019 y 2021 [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658909
Regaira, S., Crecimiento del formato vertical en la industria audiovisual publicitaria peruana entre el 2019 y 2021 [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658909
@misc{renati/1291553,
title = "Crecimiento del formato vertical en la industria audiovisual publicitaria peruana entre el 2019 y 2021",
author = "Regaira Panfichi, Santiago",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
With the growing and constant increase of the vertical video format through social networks such as Instagram and Tik Tok, the Peruvian filmmaking advertising industry had to adapt to the new needs of marketing and advertising agencies when producing vertically oriented content. The pre-production, production, and post-production of conventional advertising in Peru has been affected by this new format. The present work is to analyze how the growth of the use of the vertical video is related to the Peruvian advertising filmmaking industry. To do this, the content analysis of 12 vertical advertising videos will be used between the years 2019 and 2021, likewise, semi-structured interviews will be carried out with current working men and women in advertising filmmaking production between 30 and 50 years old.
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