Bibliographic citations
Chirinos, A., (2021). El uso de la retórica visual en viñetas humorísticas peruanas durante elecciones generales 2021 en la prensa digital [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658752
Chirinos, A., El uso de la retórica visual en viñetas humorísticas peruanas durante elecciones generales 2021 en la prensa digital [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658752
@misc{renati/1291421,
title = "El uso de la retórica visual en viñetas humorísticas peruanas durante elecciones generales 2021 en la prensa digital",
author = "Chirinos Ruiz, Aranza",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
The purpose of this research is to analyze the relationship between visual rhetoric and graphic humor in Peruvian political cartoons during the digital era, within the political context of general elections 2021; in such a way that it determines the types of rhetorical figures used; and in turn, it explains the functions that the digital press fulfills in the propagation of the cartoons and their relationship with the reader -regardless of age or geographical area in which they are-. Based on our initial hypothesis, the visual rhetoric works as a tool that facilitates communication between the receivers in a more permeable and innovative way through digital channels, the same ones that allow them to generate a critical and social stance in the reader. The work was based on qualitative and quantitative study, focusing on the connotative and denotative analysis of the cartoon with the expert; and in turn, taking into account the opinion of the public that consumes them and the effect it causes in them. Among the main results and conclusions, it is evident that the vignettes have a significant impact on the user and stimulate him to take a certain position on the events that occur politically. On the other hand, the rhetorical figures used help the reader to a better and quick understanding; and also, the digitization process and digital media have taken greater relevance in the subject, contributing to the ease in the dissemination of the message and communication.
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