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Alva, A., Desposorio, J., Garcia, J., Genit, C., Montellanos, M. (2021). Proyecto MEDILINE [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658676
Alva, A., Desposorio, J., Garcia, J., Genit, C., Montellanos, M. Proyecto MEDILINE [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658676
@misc{renati/1291371,
title = "Proyecto MEDILINE",
author = "Montellanos Muñoz, Milagros Estefania",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Title: Proyecto MEDILINE
Authors(s): Alva Mamani, Angie; Desposorio Mosquera, Jazmin Milagros; Garcia Daneri, Jose Alonso; Genit Hemmerde, Christian Adrien; Montellanos Muñoz, Milagros Estefania
Advisor(s): Méndez Navarro, Luis Renato
Keywords: Rehabilitación física; Terapia física; Lesiones; Physical rehabilitation; Physical therapy; Injuries
OCDE field: http://purl.org/pe-repo/ocde/ford#5.00.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 29-Nov-2021
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: El presente documento presentará la idea de negocio que se desarrolló a lo largo del curso, MediLine, un proyecto que busca impulsar la rehabilitación física de todas las personas que padecen de alguna lesión, enfermedad o operación quirúrgica de manera online. Para ello, se desarrolla una plataforma virtual que brinda el espacio, servicio y productos necesarios para que cualquier persona pueda realizar su terapia física de manera exitosa. Lo que busca, MediLine, es cuidar la salud de todas las personas e incentivar la recuperación física de ellas que por falta de información, distancia, dinero o otros motivos no pueden realizarla. Para ello, se realizaron diversos métodos de investigación, tales como entrevistas y encuestas; además se plantearon hipótesis para conocer la viabilidad del negocio. Asimismo, se analizó el mercado objetivo para poder desarrollar diferentes estrategias de ventas y qué necesidades tiene el segmento. Finalmente, mediante el análisis financiero se confirmará la viabilidad asegurando el crecimiento del proyecto en el transcurso de los años.
This document will present the business idea that was developed throughout the course, MediLine, a project that seeks to promote the physical rehabilitation of all people who suffer from an injury, illness or surgery in a virtual way.. To do this, a virtual platform is developed that provides the space, service and products necessary for anyone to successfully perform physical therapy. What MediLine seeks is to take care of the health of all people and encourage the physical recovery of those who, due to lack of information, distance, money or other reasons, cannot do it. For this, various research methods were carried out, such as interviews and surveys; In addition, hypotheses were raised to determine the viability of the business. Likewise, the target market was analyzed to be able to develop different sales strategies and what needs the segment has. Finally, the financial analysis will confirm the viability ensuring the growth of the project over the years.
This document will present the business idea that was developed throughout the course, MediLine, a project that seeks to promote the physical rehabilitation of all people who suffer from an injury, illness or surgery in a virtual way.. To do this, a virtual platform is developed that provides the space, service and products necessary for anyone to successfully perform physical therapy. What MediLine seeks is to take care of the health of all people and encourage the physical recovery of those who, due to lack of information, distance, money or other reasons, cannot do it. For this, various research methods were carried out, such as interviews and surveys; In addition, hypotheses were raised to determine the viability of the business. Likewise, the target market was analyzed to be able to develop different sales strategies and what needs the segment has. Finally, the financial analysis will confirm the viability ensuring the growth of the project over the years.
Link to repository: http://hdl.handle.net/10757/658676
Discipline: Administración y Negocios Internacionales; Administración y Marketing
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Negocios
Grade or title: Bachiller en Administración y Negocios Internacionales; Bachiller en Administración y Marketing
Register date: 27-Jan-2022
This item is licensed under a Creative Commons License