Bibliographic citations
Carrillo, A., Cornejo, J., Espinoza, C., Orellana, E., Vásquez, Á. (2021). Plataforma de gimnasio virtual (Keep in shape) [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/656865
Carrillo, A., Cornejo, J., Espinoza, C., Orellana, E., Vásquez, Á. Plataforma de gimnasio virtual (Keep in shape) [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/656865
@misc{renati/1290351,
title = "Plataforma de gimnasio virtual (Keep in shape)",
author = "Vásquez Álvarez, Ángel Fernando",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Currently, we are experiencing a particular and at the same time very challenging situation, since the pandemic context in which we live has rethought many things in different industries and economic areas. This reality projects us an increasingly technological scenario and customers with increasingly demanding needs. In addition, another trend that is gaining strength in the world and that is no longer just a fad is the greater care of the body by people, this trend is increasingly reinforced and people invest more time and money in practice some type of physical activity and try to lead a healthy life. The purpose of this project is to study the viability of the "Keep in shape" business model, with the firm purpose of not only landing a business idea that is interesting from the point of view of profitability but also an agent of change and awareness for people about the importance of maintaining a healthy lifestyle, doing physical activity and eating better every day. Likewise, this project offers people who like to lead a healthy lifestyle, a 100% digital platform in which they can connect with fitness training and nutrition professionals to be advised in a very personalized way from the comfort of your home and above all without having to risk your health by going to a face-to-face training center.
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