Bibliographic citations
Huapaya, Y., Velasquez, Á. (2019). Identificación del patrón de características del cliente Prime desertor de tarjeta de crédito del Banco BBVA Perú aplicando la metodología de la Ciencia de Datos [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655780
Huapaya, Y., Velasquez, Á. Identificación del patrón de características del cliente Prime desertor de tarjeta de crédito del Banco BBVA Perú aplicando la metodología de la Ciencia de Datos [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/655780
@misc{renati/1289897,
title = "Identificación del patrón de características del cliente Prime desertor de tarjeta de crédito del Banco BBVA Perú aplicando la metodología de la Ciencia de Datos",
author = "Velasquez Morales, Álvaro Gonzalo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
The purpose of this work is to find the pattern of characteristics of the Premium customer credit card defector, with the main focus of the Chacarilla office of the BBVA bank since, to identify the customer defending customer credit card user and, in addition, it can easily be to improve customer management and customize products based on behaviour. The methodology applied is based on data science, taking into account various studies of attrition analysis, to then correlate and analyse the set of data used for this case, which comprises 1174 of data. Likewise, the correlations and the significant impact on the agency are validated to be able to keep 217 defending clients, who belong to a premium category. Likewise, it is worth mentioning that the defection and leakage of credit card users affects more frequently, a comparison of other products in all financial entities of Peru since, banking entities offer customers better rates and benefits every month.
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