Bibliographic citations
Ampuero, D., Blaz, K., Suasnabar, J., Sullcapuma, E., Toribio, M. (2021). Proyecto de negocios de una tienda erótica online para adultos en Lima Metropolitana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655515
Ampuero, D., Blaz, K., Suasnabar, J., Sullcapuma, E., Toribio, M. Proyecto de negocios de una tienda erótica online para adultos en Lima Metropolitana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/655515
@misc{renati/1289728,
title = "Proyecto de negocios de una tienda erótica online para adultos en Lima Metropolitana",
author = "Toribio Medina, Magaly Etel",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
The present project aims to evaluate the feasibility of starting a business idea: "TRAIN US". This will focus on the import and commercialization of sexual articles in a subtle, educational and playful business model, aimed at people over 18 with purchasing power, who wish to discover, enhance their sexuality and improve their sexual experience. "TRAIN US", generates an impact on society through the promotion of gender equality and the empowerment of men and women regardless of their tastes and preferences. It includes and respects the LGBT community, in turn generates a healthy sexual culture. Products and services were designed based on the needs presented by an unsatisfied market segment. For this, a market investigation was carried out where it is discovered that this segment presents various discomforts when receiving aggressive advertising of products, lack of stocks, variety of products and information that does not resolve doubts and causes the vulnerability of their privacy. One of the main factors that will contribute to success are strategic alliances, timely sourcing and delivery of products to the customer on time. The business model presented has all the growth opportunities, it is determined that for every 100 visits on the landing page there is an acceptance level of 50%, being 20% more than what was expected. Finally, through the application of the NPV and the IRR, it is observed that our project does produce value, being profitable over time.
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