Bibliographic citations
Cárpena, M., Llerena, S., Rabanal, J., Robles, D. (2021). Plataforma de teatro en vivo y por streaming: Nearby Theater [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655431
Cárpena, M., Llerena, S., Rabanal, J., Robles, D. Plataforma de teatro en vivo y por streaming: Nearby Theater [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/655431
@misc{renati/1289681,
title = "Plataforma de teatro en vivo y por streaming: Nearby Theater",
author = "Robles Serrano, David Marcial",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Today, our country is going through one of the most difficult moments in recent decades as the result of the health crisis that affects the entire world. This is how our society, aware of the situation and confinement in which it lives, has been adapting to the new forms of coexistence imposed by this new reality, where the digital predominates and the need for people to connect with the outside world. Taking the aforementioned as a premise, Live and streaming theater platform was born under the idea of offering an audiovisual product for theater lovers, who cannot attend due to confinement as a result of the pandemic. In this way, the present business idea will offer a value proposition that generates satisfaction both for its target audience and for users seeking to experience a new form of distraction. Likewise, this undertaking will have as foundations and differential in its proposal the best current technological tools, which will allow an interrelation between the administrators of the platform and / or end customers of the product. As for the target market, it is made up of people between 20 and 60 years of age who value the quality of cultural content, mainly those who are regulars at the theater and who also enjoy audiovisual content through streaming.
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