Bibliographic citations
Bernal, P., Liñan, K. (2020). Plataformas colaborativas: Factores para su uso como canal de distribución de productos en empresas del sector gastronómico de Lima Moderna y Lima Norte al primer trimestre del 2020 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655186
Bernal, P., Liñan, K. Plataformas colaborativas: Factores para su uso como canal de distribución de productos en empresas del sector gastronómico de Lima Moderna y Lima Norte al primer trimestre del 2020 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/655186
@misc{renati/1289500,
title = "Plataformas colaborativas: Factores para su uso como canal de distribución de productos en empresas del sector gastronómico de Lima Moderna y Lima Norte al primer trimestre del 2020",
author = "Liñan Cortez, Kathia Celeste",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
This research studies the gastronomic sector of selected districts of Metropolitan Lima that work with collaborative platforms as a product distribution channel. Likewise, it seeks to identify whether the factors for the use of collaborative platforms are the same among the different types of companies in the gastronomic sector of selected districts of Metropolitan Lima: factors to start the use, factors to continue with the use and risk factors for the use of collaborative platforms as a product distribution channel. The main objective of this research is to establish if these factors are the same to use collaborative platforms as a product distribution channel in companies of the gastronomic sector of selected districts of Metropolitan Lima. A quantitative approach research was carried out, with a descriptive correlational scope, non-experimental transectional design, with a convenience sample. The applied survey was validated by an expert for the application. Through the use of the SPSS tool, Fisher's exact test was carried out, after the results, it was found that the factors for the use of collaborative platforms as a product distribution channel and risk factors for the use of collaborative platforms as a product distribution channel are not the same in companies in the gastronomic sector of Modern Lima and North Lima as of the first quarter of 2020. This, because most of the factors to initiate use are not homogeneous, as well as all the risk factors for use are not homogeneous. However, the factors to continue the use of collaborative platforms are the same in companies in the delimited gastronomic sector. It is worth mentioning that, due to the little information of the subject, being novel, a descriptive analysis was performed both as a statistical analysis of the results.
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