Bibliographic citations
Lanatta, R., (2020). Retos y posibilidades de los medios peruanos ante la era digital y automatización del trabajo e información durante la pandemia del covid-19: Caso Perú21 [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655083
Lanatta, R., Retos y posibilidades de los medios peruanos ante la era digital y automatización del trabajo e información durante la pandemia del covid-19: Caso Perú21 [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/655083
@misc{renati/1289422,
title = "Retos y posibilidades de los medios peruanos ante la era digital y automatización del trabajo e información durante la pandemia del covid-19: Caso Perú21",
author = "Lanatta Muñoz, Rodrigo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Since the creation of the World Wide Web in the 1990, things have change dramatically for the news media. Every single outlet needed a web page, to the point that Internet is the main source to read news in the World today. Moreover, the creation of social media started the democratization of the news environment, a new one where everybody could be a journalist. The published newspaper is in dire straits, the profession questioned, sources of income -like advertising- are no longer secure. Even worse, the covid-19 pandemic has taken all this to the extreme. Therefore, thousands of media sources have closed, and the use of Artificial Intelligence is taking the jobs of the average journalist. This situation has been addressed with creativity by outlets like The New York Times and El País, focusing in quality and reader loyalty. In Peru, this transformation has affected all its traditional media and the way they present news. This investigation addressed the effect, the changes and the possibilities of Peru21, the first newspaper to embrace the Web in the country, and their change of strategy to engage with the public and generate revenues, especially due to the 2020 pandemic.
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