Bibliographic citations
Benites, P., Chies, G., Málaga, L., Mena, A., Palacios, J. (2020). Modelo de negocio basado en servicio de juegos virtuales: JuegaPe [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654796
Benites, P., Chies, G., Málaga, L., Mena, A., Palacios, J. Modelo de negocio basado en servicio de juegos virtuales: JuegaPe [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/654796
@misc{renati/1289200,
title = "Modelo de negocio basado en servicio de juegos virtuales: JuegaPe",
author = "Palacios Rivera, José Rolando",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
JuegaPe is a business idea that was born in a context different from the normality in which we used to live, where various ventures have been affected by changes in the situation, having to temporarily or permanently pivot their main business to another to adapt to adversity, and in the worst case, close. On the other hand, needs arose for new ventures to emerge. This is how JuegaPe was born, with the trend of virtual meetings to connect people who could not meet in person due to the coronavirus pandemic at a global level, which also affected health measures of distancing at the local level; as well as the importance of recreation and integration of people in their family and friends’ groups, so that it offers a service that connects both situations described. The virtuality of daily activities in these times is a normalized constant, however, JuegaPe also contributes the involvement of people to offer an innovative idea of entertainment, where the client lives a total gaming experience. For this project to be sustainable, the existence of the problem has been validated; the behavior of potential clients is oriented to the dynamics presented. In this way, the solutions and the components of the business model have also been validated, and an estimated sales projection has been made. With this project, a new business model oriented and adapted to the new normal will be presented, with a vision of long-term scalability around the conditions that arise later.
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